TIMEOUT
GLOBAL
A London based global magazine, established in 1968. Reaching 315 cities in 58 countries. Oakley Capital acquired 50pc stake in TimeOut for £10m to help the company expand online.
My Job as Senior Art Director: Transform the print business into a content leading digital publication. I played a key role in building a new digital team and a set of global TimeOut products. Collaborating across multi-disciplinary internal teams, external agencies and in-house marketing departments to launch new products with supporting campaigns. Our core team was one of the best I've had the pleasure of working with. Awesome times!
Position: Senior AD
TimeOut's first global iPhone app, designed to replace dedicated city-specific apps. The app offers users the choice to switch between 30 cities with information in multiple languages, focusing on the capital's best restaurants, clubs, bars, gigs and latest cinema releases. Users can also flip between reviews and map locations. The app was featured in Apple's in-store app of the week.
The iPad app provides users with a primary horizontal grid, customisable by tapping the directed navigation: What, When, Where, located at the bottom left of the screen. From our customer surveys and user data we found that over 40% of users engage with TimeOut content at home during evenings and weekends, deciding what to do and when making the iPad app a great addition and tool to the consumer offering. This was Time Out's first iPad app (featured in Apple’s 2013 worldwide iPad campaign). An in-depth style guide was also created to ensure global consistency.
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